WHAT I DO HERE
As a Design Lead, I've found my niche helping teams figure out what their problem really is and digging into early brainstorming around what design can do to fix it. Sometimes it just means updating a feature to be more legible or translation-friendly. Other times, it means proposing an AI to design things for us.
Maybe I've just drunk too much Kool-aid, but Airbnb has kind of restored my faith in humanity. If you were asked to put up a total stranger in your house, your mind might imagine the worst possible scenarios: theft, assault, dirty dishes. But working here, I've realized just how rare bad experiences are. Millions and millions of good trips happen every day because people tend to behave well when they know they're in someone else's home. And when things go better than ok, travel that introduces you to locals can inspire real personal growth.
PROJECT WALKTHROUGH: HOST GROWTH HOMEPAGE
My first project at Airbnb was to redesign the landing experience for potential new hosts. The old page was full of broken links, not optimized for mobile, and a major strategic concern regarding translation and localized markets. After spending time with my data scientists to identify the major pitfalls of the page, I pulled in my content strategist and researcher to begin testing all the things the page would need to tell a first time host.
We spent many long hours listening to participants rip apart our content ideas. Eventually, we heard participants start to say they didn't have any more questions after reading our page and we knew we were close. The final design was one of the most successful improvements to date.